Buy

There are every few products on the market that have so dominated an area that even generic forms are called by its competitor’s name. When is the last time you used a facial tissue, indelible marker, or an adhesive bandage. Have you ever asked to borrow a Kleenex, used a Sharpie, or needed a Band-aid? Do you In-line skate or do you Rollerblade? When is the last time you have been given an affronted look at Burger King or Wendy’s when you asked for Chicken McNuggets?

This Buy is in homage to one of those products that has such brand power that its true name is a generic as well: ChapStick. It is a product I love, but for some reason rarely buy. Most likely because I have made a pact with myself to never again allow Danny Wegman to take half my paycheck. Therefore when I go to the grocery store I only pick up grocery items. I do not impulse buy- hence waiting two years before purchasing the Hunter boots. Instead I steal my husband’s ChapStick and then blame him for his irresponsible spending habits and the $1.95 budget deficit.

Unfortunately, he never buys Cherry.

Back to the point. ChapStick cannot be beat. Burt’s Bees feels absolutely disgusting your lips, gloss never lasts long and despite the range of brands I have tried it is always sticky. Soft Lips is a close second, but you always know it is on. ChapStick is like second skin, lasts forever, and does what it says it will.

Next time you are at the store give into perfection and the marketing ploy of the end cap impulse buy… but get the Cherry kind.

Product: ChapStick
Place: Just about anywhere
Price: $0.99 at Target, you'll have to put out more cash for the three pack